OneWebDay Reflections: The Value of the OneWebDay Brand

In April 2010, OneWebDay.org announced that it would merge with Drumbeat, "a new initiative of the Mozilla Foundation that shares all of OneWebDay's goals and values." Additionally they say that they "will retire [the OneWebDay] brand and invite all of its people to join forces with Drumbeat’s growing community."

I think the merging with Mozilla Drumbeat is a good thing. It is useful and important to have avenues for people who are willing to get more involved. However, does it justify dissolution of the One Web Day brand? Institutionalized celebratory events can play a useful societal role. Nathanial James, former executive director of OneWebDay, says:

I’ve spent most of my time with OneWebDay listening to as many of you as I can reach. Here’s the number one thing I hear from you: “Our OneWebDay was amazing! Let’s do more! What’s next?

James presents this as a reason for merging with Drumbeat, but how many of those people asking "what's next" would not have gotten involved at all without One Web Day? If anything, I think this is an excellent reason to continue to support and build the One Web Day brand. As the event spreads, more and more people will be exposed to the ideals underlying the open web. Some of those people will choose to become more involved, and others, though not organizing directly, will take values learned and spread them. Spreading the meme of the open web is as important as active organization.

Of course, it is preferable to have the values of one web be celebrated and practiced every day. As James writes, "Unlike OneWebDay, [Drumbeat projects happen] every single day and with some powerful infrastructure behind [them]." This is a great thing. In order for these projects to achieve their maximum impact, though, open web values need to be integrated into the cultural fabric. They need to be presented in a sticky way and embraced by people outside of the circles of the technology elite. That should be the place of events like One Web Day.

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OneWebDay is a global event aimed at giving all people a chance not only to celebrate the Internet, but also to raise awareness of the importance of maintaining the open-networking principles that have made it the success it is. As OneWebDay 2010 approaches, I'll be posting some of my own and other peoples reflections on One Web.

OneWebDay should be local and global simultaneously. It should highlight the ways that people use the web locally, and acknowledge in a non-trivial way that the web they use is the same web that is used the world over—one web.

OneWebDay Reflections: Worldwide affordability

Last OneWebDay, Sanjay Patel shared some surprising data comparing "what it costs [him] on a montly basis to get cable speed internet here in the United States along with 3 different quotes [they have] received for installing internet connectivity to a school that is a stone’s throw away from one of Tanzania’s largest cities."

Check out the full post here: OneWebDay | The Epic Change Blog

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OneWebDay is a global event aimed at giving all people a chance not only to celebrate the Internet, but also to raise awareness of the importance of maintaining the open-networking principles that have made it the success it is. As OneWebDay 2010 approaches, I'll be posting some of my own and other peoples reflections on One Web.

OneWebDay should be local and global simultaneously. It should highlight the ways that people use the web locally, and acknowledge in a non-trivial way that the web they use is the same web that is used the world over—one web.

Philadelphia Public Computer Centers Survey

I'm designing a survey to administer at recreation centers and libraries to get a sense of what people get out of the city's public computing infrastructure, what people seek to get that isn't available, and what they assume isn't available but would like to see. I would expect the survey to be filled out when a user is done with their session on the computer, so that they'll have a sense of whether they had achieved what they came to achieve on the computers.

I'd probably be violating all sorts of human subject research rules by just going in and asking people to take the survey, but if I can't get explicit permission, that's what'll happen.

The survey is at http://bit.ly/8XwlRn. It is still evolving at this point. Most importantly, I have to get people to look over it so that I can get it into some more normal language.

Update: So, I've gotten a couple of pretty good pieces of feedback since I posted this yesterday. First, from @digitallogic. Noting the fact that people are often unaware of the realities of various available technologies and so are unable to determine certian changes that would provide them with a meaningful impact, he says:

The ideal approach would be to follow someone through their whole usage and observe where improvements could be made, though this may be a better in a business environment due to the nature of tasks be performed and obvious privacy issues.

Barring that, hopefully these might go more in that direction:

• Is there anything you would have liked to do on the computer today which you were unable to?
  
• Other than your primary goal (check email, do homework, read websites etc), what did you spend most of your time on? (wording on this is weird, trying to see if there's some major hurdle that could be over come, ie - 5 mins to check email but 15 mins to log in)

The next bit is from @beingpurposeful. She recommends that I stay away from negative questions, as value biases are more easily built into these. To ask something and not its inverse paints that thing as notable (i.e., abnormal). Sure, I have my own value biases, but I'd do well to protect the survey from these as much as I can.

So, I have to build these suggestions into the survey. Thanks!

Geniuses in Community Computer Centers

I was at the Apple store the other night, and it dawned on me that Philadelphia's computer centers should employ Apple Geniuses. They should be intimate with the inns and outs of the machines in the centers. They should have a thorough knowledge of the city's technology infrastructure, what you can do with it, and how it can solve your problems. At each center the geniuses should report to the community they serve, as well as to the Division of Technology, maybe on alternating weeks.

This wouldn't just be of service to the technically challenged community members, but would also help the DoT keep a pulse on how city residents are trying to use the centers—what they're doing and what they'd like to do that they're not currently able to.

Now, I'm not just saying that you should put tech-savvy people in the centers. I have no idea how Apple trains and prepares their Geniuses, but the patience, warmth, and passion about the technology they're showcasing is what makes Apple's Geniuses work. Good customer service. That's probably the hard part, but it's also the most important. I'd take a passionnate and compassionnate person over an actual tech genius who was cold and impatient any day. Though, of course, I'd prefer a passionate and compassionate bona fide tech genius. Maybe it's something you have to select for in the interview process.

Todo: Do some research into how the city's computer centers are currently staffed/supported.